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Jul 20, 2012 HONOLULU, Hawaii - Island Air, one of Hawaii's most respected regional carriers, revealed today their new business model featuring a complete image and brand overhaul. This new brand coincides with the arrival of the airline's new common fleet type, the ATR in August. The comprehensive rebranding touches every aspect of the airline, from an enhanced website to a newly-inspired aircraft livery design, including an exciting new logo mark and identity. Along with the new look, Island Air is upgrading its fleet with ATR42 and ATR72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the Dash 8 aircraft that are being replaced. "We've been working on our new business model for well over a year and today, for the public's first time viewing, we're delighted to unveil our new look marking our new beginning," said Lesley Kaneshiro, CEO of Island Air, "We will be the first to operate this comfortable ATR72 Jet-Prop aircraft in Hawaii and with additional aircraft delivery on the horizon, we'll be Hawaii's fastest-growing, inter-island carrier." Charles Willis IV, Chairman of Gavarnie Holding LLC, the parent company of Island Air, said: "This affirms our ongoing dedication to commercial aviation in Hawaii and our focus on innovation coupled with steady growth. On behalf of the Board of Directors, I congratulate and thank our entire Island Air team. They have been working hard on this for a long time, we're excited with our new look and the efficiencies promised by flying the ATR family of aircraft." Mark Neely, Vice President, Marketing and Sales, ATR North America commented: "We are pleased to support Island Air with their plan to introduce the ATR product into the Hawaiian Islands. With the complete family of ATR42 and ATR72 aircraft, Island Air will be able to serve any major airport, with the lowest cost and greatest level of passenger comfort. We congratulate Island Air on their accomplishment." For over 30 years, Island Air has been a leading regional airline serving both residents of Hawaii, as well as inbound tourists alike for all their inter-island travel needs. Island Air has always maintained an un-wavering commitment to its strategic partners, investors, over 250 employees and, most of all, the local community and sees this as a golden opportunity to expedite a business plan it has had in the works for some time. The changes and additions to Island Air's brand will take place incrementally with the complete rebranding targeted for completion in the fall. For a sneak peak of the livery and rebranding, visit the brand launch website at www.islandairgroup.com. Founded in 1980 to provide scheduled service between Princeville and Honolulu, the airline now offers 352 weekly flights between the islands of O'ahu (Honolulu International Airport), Maui (Kahului Airport and West Maui's Kapalua Airport), Molokai (Ho'olehua Airport), Lana'i (Lana'i City Airport), Kaua'i (Lihue Airport), and the Island of Hawai'i (Kona International Airport). For reservations, flight information, and free membership in Island Air's Cloud 9 Customer Rewards Program, visit www.islandairgroup.com . Source: islandairgroup.com
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