"In 2008, Burkhard Herbote was a great help when I did a search for organizations within the tourism industry; more specifically, it was concerning quality labels for Chinese tourism. I was impressed by the expertise that Burkhard possessed and how willing he was to take time to help me. I later learned that he is friendly and engaging to everyone. One gets the feeling that he always has the big picture in mind and not only does he know everything about tourism addresses but also on issues of politics, development, culture and religion. That is why he is one of the founders of the World Tourism Foundation which set the goal of world peace through the tool of tourism at its forefront. For several years, Burkhard has been one of my best friends; it's great that people like him exist today."